Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

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(as of Aug 07, 2025 10:46:22 UTC – Details)


Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.
DotCom Secrets is not just another “how-to” book on internet marketing.
This book is not about getting more traffic to your website–yet the secrets you’ll learn will help you to get exponentially more traffic than ever before.
This book is not about increasing your conversions–yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.
Low traffic or low conversion rates are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).
What most businesses really have is a “funnel” problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don’t realize it), and yours is either bringing more customers to you, or repelling them.
In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.
Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
ASIN ‏ : ‎ B085BSSHJ6
Publisher ‏ : ‎ Hay House Business (7 April 2020)
Language ‏ : ‎ English
File size ‏ : ‎ 32.7 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 419 pages
Page numbers source ISBN ‏ : ‎ B0DGQBSC8N
Best Sellers Rank: #31,404 in Kindle Store (See Top 100 in Kindle Store) #57 in Small Business #1,245 in Business, Strategy & Management #1,496 in Analysis & Strategy
Customer Reviews: 4.6 4.6 out of 5 stars 2,962 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Customers say

Customers find the book’s content positive, with one mentioning that the first 10 chapters are particularly good. Moreover, they appreciate its marketing insights, with one customer noting how it explains sales funnels in depth.

Reviews (13)

13 reviews for Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

  1. Vishal

    good learning
    If you’re into web 2 businesses This book will help you

  2. Steve Beckett

    that ONE book REVEALED the secrets to starting an Online Business…
    I really wish I’d read this book five years ago —I don’t think I’ve ever read anything like this before, and it BLEW my mind. Those back-end application funnel scripts are unparalleled. I feel immensely fortunate to have learned these transformative tactics; I’m filled with impatience to apply them to the real-world projects.

  3. Paarth singh Academy

    Awesome it works for my business
    Great

  4. Waseem Mir

    N edition
    I was expecting the hard cover but I didn’t checked it but anyways nice edition to my collection

  5. Arun

    Nice
    Nice book. U can follow it . But demanding review forcibly is wrong. So kindly change that thing as soon as possible

  6. Siddharth Kulkarni

    Incredible book! Just Incredible!
    If you are into marketing, this book will give you a comprehensive understanding of all kinds of funnels you can use from low to high-ticket. Go for it!

  7. Kindle Customer

    This product is too good
    This product is too good peper colitis and text is too good

  8. SS

    Good print
    Book has good print unlike other books purchased here. Size is little bit big but less weight. Can hold by one hand and read for long time. Binding is of good quality, print letters are big enough and can be read by presbyopics as well easily.

  9. ilia

    Good book. Buy it.

  10. Irakli T.

    “Dotcom Secrets” is not just another marketing book; it’s a powerful guide that unveils the strategic essence of growing your business in the digital age. As someone always on the lookout for cutting-edge techniques and timeless strategies, I found Russell Brunson’s playbook to be a treasure trove of insights. The concept of sales funnels might not be new, but Brunson’s approach to dissecting, understanding, and then deploying them is truly innovative.What sets this book apart is its ability to transform complex digital marketing strategies into digestible, actionable steps. Brunson’s writing is clear and engaging, making what could easily be a dense topic both accessible and compelling. The anecdotes and case studies sprinkled throughout the book are not only enlightening but also serve as proof that these strategies are not just theories but practical tools that have been successfully implemented.”Dotcom Secrets” provided me with a new lens through which to view my online business endeavors. Implementing the sales funnels strategies outlined in the book, I’ve seen a marked improvement in customer engagement and conversion rates. Brunson’s emphasis on the importance of understanding your audience and crafting messages that resonate with them was a game-changer for me.In essence, “Dotcom Secrets” is a must-read for anyone serious about leveraging the power of the internet to grow their business. Whether you’re a seasoned digital marketer or a newcomer to the online business world, this book has something valuable to offer. It’s not just a guide; it’s an investment in your company’s future.

  11. Nitish MN

    The book has great concepts to understand about modern marketing strategies. As the author highlights time and often throughout the book, the main core strategies behind marketing have remained the same and just the way they’re executed keeps changing with modern technologies.

  12. Abdelqader

    Unprofessional for the seller to charge more then send the wrong copy

  13. Formula51

    This was a gold mine of information for someone like mine that has no prior sales experience at all and who has now engaged in his entrepreneur journey. Thank you Russell!

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