The Challenger Sale: How To Take Control of the Customer Conversation
₹1,490.00
Price: ₹629.21 - ₹1,490.00
(as of Aug 10, 2025 19:59:59 UTC – Details)
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
Matthew Dixon and Brent Adamson share the secret to sales success: don’t just build relationships with customers. Challenge them!
What’s the secret to sales success?
If you’re like most business leaders, you’d say it’s fundamentally about relationships – and you’d be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.
Their conclusion? The best salespeople don’t just build relationships with customers. They challenge them.
Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.
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‘If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!’ Amazon Reader Review
‘I have been in enterprise software sales for 6 years and can relate to so many scenarios described in the book. I have already noticed significant results and improvements’ Amazon Reader Review
ASIN : B009AG6YLY
Publisher : Penguin (1 October 2012)
Language : English
File size : 5.0 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 242 pages
Best Sellers Rank: #6,605 in Kindle Store (See Top 100 in Kindle Store) #12 in Commerce #36 in Self-Help for the Workplace #49 in Entrepreneurship (Books)
Customer Reviews: 4.4 4.4 out of 5 stars 5,486 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Amazon Customer –
Provocative , insightful and helpful
A provocative book that is very helpful and in recent times. Rise of a challenger via a vis many sales profile ( including relationship seller) is because of shift of power ( from seller to buyer).Insights backed by research .very powerful. The book appears a bit heavy to read, still the intent and quality of content makes for it .I would highly recommend this book .
Vibhor Agarwal –
Must Read
If you are in sales then you must read this book as it will totally blow your mind and change the way you used to think about sales
Mel Meyers –
Good read
Worth the price
Rajesh Parashar –
Must read….
Must read..
Chetan sumra –
Perfect book for sales
One really good book for sales enthusiasts.Must read
Janamanchi G –
Decent Book, But Came with Damage
I ordered this book and was looking forward to reading it, but unfortunately, it arrived with a folded edge on one side, which was really disappointing. The book itself is fine, and the content looks great, but the condition it arrived in could’ve been better.I’m not sure if this was a shipping issue or if it happened during packing, but it definitely affected the overall experience. I still kept the book because I’m interested in reading it, but I would’ve preferred it to arrive in perfect condition.
Mrinal Kokate –
Great Read!!
It gives a great exposure as to how the sales need to be done now a days.
Majid Kazi –
A must read for sales and marketing professionals
I had read good reviews of the book and waslooking forward to read it. The authors present some compelling insights. I am in marketing and I have several takeaways from this book. You can skim through the final sections as it seems like a pitch to promote their sales consulting practice.
Bernhard R. –
buen producto, entrega rapida, lo recomiendo
Gabriel M. –
…c’est ce qui m’a mené en dernier lieu à ce livre. Je dirige en France une société de services commerciaux externalisés et nous appliquons à la lettre avec succès sur le terrain les directives du CEB reprises dans ce livre (oui là, contrairement à ce que j’ai pu lire ce ne sont pas des conseils un peu vagues mais bien des consignes précises et assez rapidement applicables). Ce livre m’avait été recommandé par les auteurs les plus pragmatiques de la vente BtoB (et Neil Rackham reste un mentor en la matière, mais les élèves contemporains ont enfin dépassé le maître des années 90) et en effet : je n’ai jamais rien lui d’aussi rentable, une lecture obligatoire pour tout dirigeant ambitieux
Amanda Claire –
Stop wasting time with no effective sales. Read thisChange your life. Give it a go. Thank you love it. Would like to talk to the author
Edwin Law –
Provides good insight but writing quality is poor, its repetitive and says the same thing over and over, it feels like they didn’t really have that much material to charge for a full book so they just padded it with repetition. For a book that’s 200 pages thin, it probably should have done with a great deal more copy editing and slimmed down by about half.
Andres gamas –
A lo largo de la lectura te enfrentarás a una apasionante guerra de ideas para afianzar sus enseñanzas, como él mismo libró lo dice. Los cambios no ocurren de la noche a la mañana y las revoluciones suceden cuando el mercado cambia.La recomendación es tómalo con calma, permite que la idea entre en tu pensamiento, desafíala, continúa la lectura y llegarás a una conclusión.