The Power of Emotional Marketing – Brands That Resonate by Bhuvana Subramanyan | 40+ Exclusive Marketing Tools & Templates | 100+ Real-World Case Studies & Examples | ZebraLearn Books
Original price was: ₹2,990.00.₹1,490.00Current price is: ₹1,490.00.
Price: ₹2,990 - ₹1,490.00
(as of Jul 18, 2025 08:11:30 UTC – Details)
In today’s hyper-competitive market, successful brands understand that emotional connections drive consumer decisions. The Power of Emotional Marketing explores how to create meaningful relationships byappealing to the heart rather than just the mind. Using the ‘Spectrum of Sensations’ framework and proven methodologies, this book provides actiona- ble strategies for crafting campaigns that resonate deeply with audiences. Drawing from extensive research and real-world case studies of Iconic Indian brands, it offers tools to measure campaign effectiveness and optimize emotional engagement. Whether navigating digital landscapes or traditional media, discover how to create marketing campaigns that don’t just boost sales but build lasting brand loyalty. This book is for brand managers, entrepreneurs, marketers, creative agencies, and students who want to master the art of emotional marketing and build unforgettable brands. About the Author: Bhuvana Subramanyan is an award-winning marketing leader with nearly three decades of experience in building brand equity for organizations like Randstad, IBM, Aptech, and TNT. Named among Asia’s 100 Power Leaders in Marketing & Communications, she brings deep expertise in crafting innovative, customer-centric campaigns that drive business growth. As an independent consultant today, she advises top Indian and global brands while mentoring the next generation of women leaders. Her unique “Spectrum of Sensations framework”, introduced in this book, draws from her extensive experience in transforming marketing Initia tives into revenue generating successes.
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ASIN : B0DTKGCXJB
Publisher : ZebraLearn; First Edition (30 January 2025)
Hardcover : 397 pages
Reading age : 15 years and up
Item Weight : 700 g
Dimensions : 17 x 15.5 x 3.3 cm
Country of Origin : India
Net Quantity : 1.0 Count
Packer : ZebraLearn Pvt Ltd. 5th Floor, 502, Kalp Business Centre, City Light Town, Surat, Gujarat 395007
Generic Name : Marketing, Branding, Business Hardcover Book
Best Sellers Rank: #4,977 in Books (See Top 100 in Books) #6 in Marketing (Books) #6 in Small Business #32 in Entrepreneurship (Books)
Customer Reviews: 4.2 4.2 out of 5 stars 27 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Amazon Customer –
All the Marketing Wisdom of an MBA, Designed for India’s Challenging Markets!
As a digital marketing professional with over a decade of experience, I’ve always warned my students and peers against relying on marketing books.Why? Because the field moves at lightning speed, and I believed only digital channels could keep up. But this book completely changed my mind — and I’m so glad it did. It’s packed with timeless insights and practical strategies that go far beyond passing trends, making it a marketing resource you’ll want to keep close at hand for years.Every chapter is thoughtfully structured, blending clear explanations with engaging, real-world case studies that make the lessons stick. Whether you’re a student eager to break into the field, a small business owner navigating marketing challenges, or a seasoned professional looking to sharpen your edge, this book offers something of real value.What really sets it apart, though, are the extras: hands-on exercises, practical templates, detailed notes, and direct links to every case study so you can dive deeper.And the visually striking flashcards on topics like colour psychology? Absolutely brilliant — they reveal how the world’s top brands use design and colour to captivate audiences and build powerhouse businesses.You can feel the author’s passion and expertise on every page. This isn’t just a one-time read; it’s a go-to reference you’ll come back to again and again.Bottom line: a full 10/10. If you’re serious about marketing — whether you’re just starting out or looking to elevate your game — this book is a must-have. I can’t recommend it highly enough.
Vishwajit Singh –
No
Wonderful for those who want to learn about emotional advertising
John –
Transforms How You Think About Emotional Marketing
A Must-Read for Brand Builders and MarketersThe Power of Emotional Marketing by Bhuvana Subramanyan is an insightful, practical guide that brilliantly connects behavioral psychology, brand strategy, and consumer emotion. As someone working in brand strategy and consulting, I found this book full of clear frameworks and actionable tools.What I appreciated most was the emphasis on neuro-branding principles—how emotions like trust, pride, surprise, or nostalgia shape how people experience and remember a brand. The Spectrum of Sensations framework and resources like the Emotion Audit Checklist and Trigger-Response Mapping are especially valuable for planning effective campaigns.This book makes a compelling case that emotional consistency isn’t just a buzzword but a powerful driver of trust and loyalty. I’ll be recommending it to my clients, my team, and other founders who want their brands to truly resonate.Thank you to Bhuvana Subramanyan for bringing such clarity and depth to this important topic. Highly recommended!
Firoz Memon –
Difficult to read
The Content of the Book is Okay but the fonts is very Small and difficult to read, so lost intrest in Reading everything I open the Book
Santosh Kakade –
Good book on emotional marketing
Good book, but print size is too small for comfortable read.
Radhika –
A must have book for all marketers
This is an essential book for anyone studying or working in marketing, corporate communications, advertising and public relations. The sheer number of case studies and examples is extraordinary and will serve as a fantastic reference book for years to come.
Amazon Customer –
Uncovering the emotion from the heart to the head
So proud of Bhuvana Subramanyan for authoring her second book …. this book is illustrative, emotional and educative and covers the entire spectrum of the heart and the mind and teaches you about marketing and what governs your choices …I feel special to receive a personally signed copy …much love ❤️#kickassauthor #marketing #ourchoices #strategy #brand #emotionalmarketing #research
Amazon Customer –
Emotions involved with Branding and Marketing
The Power of Emotional Marketing is a compelling exploration of how brands can forge deep, lasting connections with consumers through emotions. Drawing from real-world examples and industry insights, the book deciphers why people buy not just products but stories, experiences, and feelings the book skillfully blends psychology, data, and creativity to showcase how emotional triggers drive loyalty and influence purchasing decisions. Whether you’re a marketer or a business leader, this book offers valuable perspectives on crafting campaigns that resonate. A must read for anyone looking to elevate their brand’s impact and learn marketing.Hearty Congratulations Bhuvana.Wishing you more success.ShivoaumFOUNDER & CEOATRYA