Contemporary Issues in Digital Marketing

Price: ₹1,490.00
(as of Jul 17, 2025 10:07:44 UTC – Details)

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:

Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow ‘digital’ is changing servicescapesIssues surrounding ethics and privacyCurrent and future issues surrounding Social MediaKey considerations for the future of Digital MarketingCase studies and examples from real-life organisations

Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

ASIN ‏ : ‎ B09KMDXHHF
Publisher ‏ : ‎ Routledge; 1st edition (29 November 2021)
Language ‏ : ‎ English
File size ‏ : ‎ 3.3 MB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 198 pages
Best Sellers Rank: #5,655 Free in Kindle Store (See Top 100 in Kindle Store) #13 in International Business eTextbooks #26 in Computer Databases #78 in Engineering & Technology (Kindle Store)
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