Digital Marketing in an AI World: Futureproofing Your PPC Agency
₹1,490.00
Price: ₹1,490.00
(as of Jul 18, 2025 06:50:37 UTC – Details)
Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world.
In this invaluable volume, you’ll learn:
· What AI and other digital marketing technology can and cannot do
· How agency owners can reposition their business in the current environment
· New skillsets to develop or look for in potential new hires
· Four essential roles digital marketing professionals will continue to play in the future
· And more
Data isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
ASIN : B07QNMKK2L
Publisher : Modern Marketing Masters (28 May 2019)
Language : English
File size : 2.6 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 254 pages
Best Sellers Rank: #239,385 in Kindle Store (See Top 100 in Kindle Store) #10,319 in Business, Strategy & Management #22,912 in Analysis & Strategy
Customer Reviews: 4.4 4.4 out of 5 stars 148 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Vikas Tripathi –
You need to identify your role if u want to be marketers. Pilot,Doctor or Teacher’s
This books clearly gives the idea of what role u should play. We need to work in sync with the machine learning. U need to acquire new skills to get ur current job done and re skills urself to be future ready. Must read for all marketing experts.
Puda –
The book itself contains amazing info for any PPC person but the author should really hire a copywriter next time. The book is really poorly written at times and sometimes hard to read because of it. (I found this statement to be particularly true during first few chapters. It somehow gets better half way through!)
Joel Chaparro –
I got through the book in 2 days. It had an excellent writing style and lots of valuable information about the newest trends in the PPC/Digital Marketing industry and how to properly adapt and strive in this new landscape. In my opinion, this book is a must if you’re a PPC professional.
Eric G –
Fantastic easy reading, with insights into the ghosts of Google Past, Present, and Future.Presented in a manner that makes sense, allows you to relate, and provides plenty of dogear nuggets to refer back to in the future.I had the pleasure of meeting Fred at several Google events in the past and always found his insights valuable.This book gives you Fred, his insights, his experience and his thoughts in one tight format. There is true ROI from reading this book.PS. Not only did I buy the book, I got a bonus offer for the Kindle version that I bought to have it in hand digitally if needed.Eric Gehler- Google Premier Partner
Tom –
Great read!
C. Probert –
This is a good book to read with loads of facts about the digital market and how it and AI have grown over the years. The author does have an agenda though which is to advertise/sell his own company services. That aside, it’s worth a read and considering he’s offering his knowledge for just 99p, you can’t blame him for trying to get something back for his efforts.