Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
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‘a compelling methodology… to increase market share quickly’ — Eric Ries, bestselling author of THE LEAN STARTUP
‘a must-read for anyone in business’ — James Currier, managing partner, NFX Guild
‘will teach you how to think like a marketer of tomorrow’ — Josh Elman, partner, Greylock Partners
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers – how to attain them, retain them, engage them, and monetize them – rather than product.
Written by the method’s pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
ASIN : B01J4WYQQI
Publisher : Virgin Digital; 1st edition (27 April 2017)
Language : English
File size : 10.7 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 399 pages
Best Sellers Rank: #44,310 in Kindle Store (See Top 100 in Kindle Store) #32 in Development & Growth #188 in Economic Policy & Development #281 in Economics (Kindle Store)
Customer Reviews: 4.5 4.5 out of 5 stars 1,470 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the book provides good insights, with one noting its well-researched content and another highlighting its comprehensive approach. Customers consider it a must-read for marketers.
Rajesh –
Must read
Must read for marketers, entrepreneurs
Mayank S. –
Amazing book…
I like the book, it’s really helping in the enterpreneurship journey
Placeholder –
Very new concept
Good narrative, little bit of drag in the middle.. but overall very resourceful book for Digital Marketing, must read book
Kindle Customer –
Good Read!!
Got to learn a lot about the whole growth hacking process. A good start point for anyone who wants to kickstart growth experiments in their organisation.
Amazon Customer –
Genuine quality
The book is very good in quality and is printed perfectly. The fonts are also large enough for easy reading. In regards to content the book is worth reading.
Ujjwal Sahoo –
Poor Page Quality
Very Poor pages quality….The book don’t even has a bookmark card.
Kindle Customer –
A Brilliant Journey
For any beginners, this is the book to start with. Capturing every angle with examples and thought provoking insights. Reading this book alongside analysing your idea would be the optimal way to mature your solutions.
Aman Mittal –
Uber, or Airbnb
Growth Hacking is a term conjunct for present day fastest growing companies around the world that drive success. Many of us wonder, how did they do it whether its Facebook, Twitter, Uber, or Airbnb. These are all sharks but in an ocean where potential startups and thousands of entrepreneurs are adapting Growth Hacking strategies to drive rapid customer acquisition and revenue growth.Sean Ellis is the guy who coined the term “Growth Hacking” and is a co-author along with Morgan Brown for this book: Growth Hacking: How Today’s Fastest Growing Companies Drive Breakout Success. The book covers in detail about this methodology that is in practice by not only tech companies or hottest startups but giants like IBM, Mircrosoft and Walmart too.The book starts with one of the longest introductions I have ever read and I clearly understand the point of it since many of the readers might not have Silicon Valley background and needs an amount of education to understand the methodology it possess and how the book organised for a reader to further continue reading it. It does cover a lot of present day real-world case studies of different companies at various levels of growth or revenue. The authors try to dissect the growth hacking techniques implemented by sharks I earlier mentioned.There are times where I found some the details the authors discuss deliberately to be unnecessary and that is the only negative I could find. The narrative voice might be slow for some of the readers but then the overflow of detailing in to a matter does that to a nonfiction book.Some might think this book is for people who are titled to work as an Entrepreneur, Marketer or a Product manager or to construct a team of people that includes a composition of any of these. I do not agree with that. Though this book is full of case studies of proven strategies and poses in-depth pragmatic suggestions that might help you or your venture grow I think to enlighten by these strategies and acquire or re-create in them in your way whether you are a product manager or a developer or solopreneur. Knowledge gained from this book is going to help you.4 out of 5!
Carina Lucia Modesto Cleto –
Excellent book for someone who wants to learn about growth and implement it to his or her company. The authors bring several real life exemples, and the processes are very well explained, so it is possible for you to replicate it in your company.
Renan Alessio –
Leitura obrigatória para todos os interessados por Growth Hacking (iniciantes, intermediários e especialistas).Eu recomendo para conhecer mais sobre a metodologia e aprender o passo-a-passo da sua aplicação.Mesmo para os experts é um livro interessante por contar como empresas como o Uber, Twitter, Instagram, Whatsapp, Facebook e muitas outras aplicaram os conceitos do Growth Hacking para alcançarem o crescimento exponencial.Este já virou um dos meus livros de cabeceira!
Ariadna –
I strongly recommend this book to any marketer or CEO that wants to learn a new way of growing his company.
AshleyG –
This is hands-down the best book on “marketing” today. And one of the better business books for any company — tech company or not. The Silicon Valley all-stars changed the game (Dropbox, Airbnb, Facebook, etc) forever (every company is a marketing company now) and this is the best account I’ve read of their playbook and how any company (tech startup or F500) can implement similar growth strategies. Actionable, great case studies, and enough background to grasp without being too heavy on the theory.
Truth Devour –
I’m a fan of what this book promotes as well as the examples it provides to kick start people in adopting a new paradigm. Hacking for growth is demonstrating the value in data mining to analyse and trial the best way forward. It provides great examples of how many companies used hacking for growth techniques best to attract customers & develop loyalty.It’s a really great read, filled with gems that you can immediately leverage.