Hooked: How to Build Habit-Forming Products
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THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.
IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN’T PUT DOWN.
‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits.’ – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast
*****
Why do some products capture our attention while others flop?
What makes us engage with certain things out of sheer habit?
Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter, Instagram and Google.
WHAT READERS ARE SAYING:
‘A great book for the modern marketing or business professional but [also] a great read for anyone interested in the psychology of habit and how it shapes our lives, our personalities and products.’‘Whether you are an entrepreneur just getting started, a psychologist seeking depth or an avid reader wanting to know more about the world around us, you’ll love this book!’‘Ironically, I was hooked on to this book! A must read for people looking to know the psychology behind tech giants like Facebook and Pinterest.’
ASIN : B00NW01MKM
Publisher : Penguin (4 November 2014)
Language : English
File size : 10.7 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 243 pages
Page numbers source ISBN : 1591847788
Best Sellers Rank: #4,259 in Kindle Store (See Top 100 in Kindle Store) #2 in Computer Hardware eBooks #4 in Hardware & DIY #5 in Engineering & Technology (Kindle Store)
Customer Reviews: 4.6 4.6 out of 5 stars 7,901 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the book insightful and worth reading for product designers, appreciating its crisp and easy-to-follow language. The visual appeal receives positive feedback for its fantastic-looking cover, and customers value its actionable content.
Ajit Jadhav –
A msut read for product design
I find it very useful. Extremely well written. Thank for the work 🙏❤️
Arjune Venkataramani –
Must read for product marketers and product managers
A must read for all product marketers looking to increase customer engagement with productsIn today’s competitive, digital and AI landscape, creating a product that not only sells but becomes an integral part of customers daily routine is the holy grail for product marketersNir Eyal, provides compelling roadmap to achieve just this. Here’s the breakdown that highlights key takeaways and their applications for marketing leadersNir Eyal, ends the book with critical reflection on the 𝗲𝘁𝗵𝗶𝗰𝘀 of these techniques, it’s our responsibility to use these insights to enhance customer experience, not to exploit them.Nir Eyal’s wisdom is roadmap for creating products that stick. He says ”𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗿𝗺 𝘀𝘁𝗿𝗼𝗻𝗴 𝘂𝘀𝗲𝗿 𝗵𝗮𝗯𝗶𝘁𝘀 𝗲𝗻𝗷𝗼𝘆 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲” = 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲Product marketers can use knowledge responsibly and shape products that aren’t just part of the routine but improve everyday life.Happy Reading!
Kindle Customer –
The Habit Hack
This book explores how companies design products to create internal triggers, turning them into habits. Through clear examples, it reveals the psychology behind why we keep coming back to certain products and how businesses tap into our emotions and routines. A must-read for marketers and anyone curious about how habits shape consumer behavior.
Ruchit –
Great book for designer
Great book for designing new things
Durgesh Singh –
Amazing book
What an amazing book. A must read book.
Amazon Customer –
Hooked to the book
This book is practical. The way everything is explained has a great flow. I can apply to products with ease. Will be of great help in my product management journey. Definitely going to keep a short note of all the important points described and will refer in future for my products. Will post it on my LinkedIn so that everyone gets benefitted from this book, especially people who haven’t read. Thank you so much for writing such a great book.
jitender singh –
Insights about product
Content is good.it may help you to build hook in your business.Packaging of book is very creative.yellow colour is making it more adorable.Overall knowledge booster.
Amazon Customer –
“Hooked: Mastering the Art of Building Habit-Forming Products”
Art of Building Habits: “Hooked” offers a comprehensive guide on mastering the art of building habit-forming products.In-Depth Insights: The book provides in-depth insights into the psychological and behavioral factors that drive habit formation and engagement.Practical Techniques: Readers gain access to practical techniques and frameworks that can be applied to create products that form lasting habits.User-Centric Approach: “Hooked” emphasizes the importance of understanding user needs and designing products that cater to their preferences and behaviors.Ethical Considerations: The book delves into the ethical considerations of building habit-forming products, promoting responsible design practices.Valuable Resource: “Hooked” serves as a valuable resource for product designers, entrepreneurs, and anyone interested in understanding the mechanics behind habit-forming products.
Phan –
Started reading this book because of curiosity but learned a lot at the end. The book is appealing and not quite hard to understand. The summary at the end of each chapter will be helpful when I need a recap.
Cliente Amazon –
O autor traz bastante embasamento científico e casos de sucesso para fundamentar o framework apresentado. É um livro para se estudar, pois tem muitos insights e práticas para validar no dia-a-dia.
MSBruegger –
As a product designer, I loved reading this book. It’s packed with insights and practical advice that I found really useful, and I’d recommend it to anyone starting a business or designing a product. Definitely worth a read if you’re looking for some inspiration!
Oforma –
Great book! Made it to the family library too. I totally recommend it.
Charles Brown –
Goed geschreven boek en praktisch toepasbaar! De duidelijke voorbeelden en casestudies geven diepgang op hetgeen de auteur aan de lezer wil overbrengen.