Marketing 3.0: From Products to Customers to the Human Spirit

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(as of Sep 08, 2025 00:55:51 UTC – Details)


Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the pastExamines companies that are ahead of the curve, such as S. C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his “4 P’s of Marketing”

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

ASIN ‏ : ‎ B003F8S7N6
Publisher ‏ : ‎ Wiley; 1st edition (30 March 2010)
Language ‏ : ‎ English
File size ‏ : ‎ 1.5 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 239 pages
Best Sellers Rank: #63,059 in Kindle Store (See Top 100 in Kindle Store) #16 in Marketing eTextbooks #2,685 in Business, Strategy & Management #6,671 in Analysis & Strategy
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