Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
Original price was: ₹1,587.40.₹449.00Current price is: ₹449.00.
Price: ₹1,587.40 - ₹449.00
(as of Aug 19, 2025 21:20:45 UTC – Details)
The latest brain research is changing the way we think about sales. How can this help you increase your business?
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That’s why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.
In Neuromarketing, Renvoisé and Morin will help you learn:
The six stimuli that always trigger a responseThe four steps to align content and delivery of your messageThe six message building blocks to address the “old brain”The seven powerful impact boosters to set your delivery apart from the rest
Once you know how the decision-making part of the brain works, you’ll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
ASIN : B004VF62OI
Publisher : HarperCollins Leadership (30 September 2007)
Language : English
File size : 2.2 MB
Simultaneous device usage : Up to 5 simultaneous devices, per publisher limits
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 253 pages
Best Sellers Rank: #46,116 in Kindle Store (See Top 100 in Kindle Store) #581 in Analysis & Strategy #1,921 in Business, Strategy & Management
Customer Reviews: 4.4 4.4 out of 5 stars 264 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Mindman –
Adipoli
Was fantastic, realistic, bombastic, lunatic, kunatic, supartic,fishartic & selopiloyiastic….. Thank for a great book.. It was awesome.. Showsome.. Handsome… Getsome
Amazon Customer –
Fantastic
So far completed 25 pages only… But it’s a worth read & worth completion. Author has made his points in clear & crisp language.
Aditi –
Good
This is a beginners book- so would recommend it highly for someone like me who is entirely new to this field.
Kunal priyadarshi.. –
Super Awesome Book
This book is a masterpiece
Vishal Raut –
As per my view title should have give like. Directing the brains
The author have guided in a good direction. however, more live examples would have created more learning clearity. Author has give a focus to identify and discrete others mind with a fixed platform. overall it is a good guidelines to create an impact on others mind, what if everyone identifies and uses this same platform
Swami Krishnan –
It is all about behavior…
A must read for any one dealing with people
Panneer Selvam –
Its really great book
highly recommended
AncientStorm –
The authors tell us that most people buy from what they call their old brain. In short, the old brain is man’s ancient way of thinking from the beginning of time — the fight for survival. The authors argue that we make our buying decisions from this brain.So, if this is so, the way we sell must talk to that brain and not the logical brain or the brain we think is used to make decisions.I think that most people in advertising and marketing have known this but may not call it “the old brain.”However, I found the book full of useful ideas that will help me write more effective sales messages. After all, if we can find the prospect’s pain, we can address it and show the prospect how we have the solution. It’s basically that simple.The book is mostly common sense marketing. But the slant is new and some of what we read is rather revolutionary.Some people say that neuromarketing could be used to manipulativepeople. Perhaps. But doesn’t all advertising manipulate people, or attempt to do so?In neuromarketing, we learn that fear is the most basic and primal motivator. We make many — perhaps most — of our decisions based on fear. For example, IBM used fear in it’s advertising to the point where we heard, “No one was ever fired for buying IBM.” In other words, fear of losing our job caused us to “safely” buy Big Blue — even if another solution might have actually been better.I find in the copywriting I do for my clients that using fear in the sales messages I write for them is very effective. No one is immune from fear. We don’t all crave the same things. But we all have fears. And fear motivates. Researchers, for example, have demonstrated that we react faster to observing fearful faces than we do in seeing happy faces (Emotion, 2007).Which motivates you more? The message that you could earn more money or the fear of becoming homeless? The former matters. The latter is a hard-hitting motivator that works on our primitive emotions or, as the authors call it, the old brain.This is an excellent book. It’s fast paced and well written. The authors believe that short sales messages work best. They also believe that people recall what’s at the beginning and the very end of the message. I like that. It’s always worked for me and it will work for you.Highly recommended.
Alessandro –
Not a seminal book, but you may read it if you have spare time – it only takes a week to read, a couple of hours per evening.
Lorenaza –
If I could I would give it 6 stars. I’ve been working on sales for a number of years and I may have found the answer to all those sales that I couldn’t close, speak to the old brain!… Highly recommend it, a really good tool that can be monetized….
Otílio Rodrigues –
I learned the concepts and a concrete method to apply the principles of neuromarketing. However, mastering these concepts and their applications requires a lot of practice. But it is a fundamental book for those who work with neuromarketing.
Gabrielle Vizzavona –
This is a very useful, clear book. It really keeps the essence of what matters and helps you through a sytematic approach.