Social Media Marketing Essentials You Always Wanted To Know (Self-Learning Management Series)
Original price was: ₹2,468.00.₹498.00Current price is: ₹498.00.
Price: ₹2,468.00 - ₹498.00
(as of Jul 18, 2025 01:35:37 UTC – Details)
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
Harness the power of social media to market your brand, products, and services.
Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you- Learn the process of coming up with a marketing strategyNavigate through the sea of social media platforms and create platform-specific content Explore hashtags: Know when, where, and how to use themUnderstand the metrics and evaluate your social media marketing strategies
The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
From the Publisher
Read the history of social media and get a succinct introduction to all major social media platforms.
Understand why social media marketing is the new sensation and why it’s right for you.
Get an in-depth coverage of crucial features of platforms like Facebook, Instagram, X, Pinterest, and YouTube.
Discover the four Cs of content marketing and create content that resonates with your customers.
Measure marketing campaigns with metrics like ROI, response rate, engagement rate, social share of voice, and conversion rate.
Make sure you adhere to the unspoken rules of the social media marketing world.
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Customer Reviews
4.0 out of 5 stars 213
4.2 out of 5 stars 46
4.6 out of 5 stars 23
4.9 out of 5 stars 19
4.8 out of 5 stars 21
Price
₹498.00₹498.00 ₹499.00₹499.00 ₹532.00₹532.00 ₹499.00₹499.00 ₹499.00₹499.00
Pages
180 274 242 214 292
Author Name
Vibrant Publishers Callie Daum, Michelle Bartonico Vishal Desai Riyanka Jain Pablo Ibarreche
This Book Will Teach You
How to improve your marketing performance by implementing effective digital marketing strategies. How to establish a strong marketing network for building better customer relationships. How to manage sales channels and salesforce to boost sales and profits. How to navigate modern markets with a firm grasp on market research fundamentals How to decode consumer behavior and use its insights to drive success
Who is this book for
Small and large business owners, entrepreneurs, business/marketing students Business owners, marketing managers, specialists, entry-level professionals, marketing students Sales managers, marketing managers, entrepreneurs, professors and students of marketing/business/sales management courses Market research practitioners, business professionals, career starters Entrepreneurs, business leaders, marketing executives, sales managers, students, and career-shifters
Real World examples
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Trim Size
5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″
ASIN : B0CLZKRNY2
Publisher : Vibrant Publishers (27 January 2024)
Language : English
File size : 11.6 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 280 pages
Best Sellers Rank: #49,064 in Kindle Store (See Top 100 in Kindle Store) #214 in Business Industries & Professions #241 in Industries #1,834 in Analysis & Strategy
Customer Reviews: 4.5 4.5 out of 5 stars 28 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Frank Rizzo –
Good book for smm
I recently read this book, and it’s super helpful! The book explains social media strategies in a simple, practical way, perfect for beginners like me. I’ve already started applying the tips, and they’re making a noticeable difference!
Pandorangan Palusamy –
Short & presize
I read in Kindle book. I finished fast. Only 8 chapters. Below 200 pages. Of course, information is needed, but I can not spend a lot of time reading hundreds of pages, while I can grasp it in a simple book like this.
Amazon Customer –
Finally, a must-have book for people looking to up their social media game!!
This book has been clearly and concisely written as a guide for anyone wishing to harness the full potential of social media for success. The author, Dr. Kavita Kamath has done a commendable job, seamlessly blending theory with real-world examples, making complex social media concepts easy to understand.I especially loved the section on how to use hasthags effectively as this is one tool which many marketers, in my opinion, do not know how to use well. I also liked the sections on content designing and social media strategy which increased my understanding of the subject.All-in-all, an interesting read and a must-have for marketers.
Amazon user –
Outstanding Book!!!
This book taught me more about social media marketing than I could’ve ever imagined. It goes in-depth and does a great job explaining the concepts. Truly a great book for all those who are willing to pursue a career in Social Media Marketing as the book covers all the needed information from basics till advance. Still not done but so far enjoying and jotting down notes for the future . The author is very knowledgeable and it was an educational and informational read from start till date.
Amazon Customer –
Misleading book name
The book has nothing to do with social media marketing. At best one can write an essay on social media marketing after reading this. If one is looking to get social media marketing practically, this book is a strict NO. Details available on Amazon site regarding the book won’t help. Also you can not return the book, that means it is a forced buy.
A D Enterprises –
Good for a start!
Overall a good book for beginners. May not work for advanced users. But the name already says social media marketing essentials so basically it is meant for beginners.
Sanjeev Nawani –
Great thoughts
Love the way author has handled the topic. It’s a great read for young marketeers as well for seasoned professionals
Sadia Naeem –
This book is an essential read for anyone looking to understand and master social media marketing. It explains how to use social media to promote your brand, products, or services. The best part of the book is how simple and clear the author makes everything. She explains social media strategies in an easy-to-understand way, and her writing style is friendly and straightforward. Real-life examples make it even more helpful.The book covers a lot, like creating social media plans, using hashtags, and measuring your success. It also explains the difference between organic and paid marketing, which is important for creatingcost-effective campaigns. This guide also contains tips on tailoring your content for platforms like Facebook, Instagram, and YouTube.Overall, this book is a fantastic resource for anyone looking to boost their online presence and create meaningful connections with their audience.
Leicha –
This is a very well-written and comprehensive book that explains each concept clearly. I like taking the quizzes at the end of each section. I was quite surprised that MySpace wasn’t mentioned as an early 2000s social media hit. It is still a well-known and talked about program. What is really cool about this book is that it made me think about how things are marketed to me and how those affect everyday buying. Even if you aren’t in a social media or marketing job, I think this information is really important for any consumer. Knowing how things are sold to you is very valuable as it helps to understand how easy it is to be influenced by something.
Brenda James –
This was a recent read of mine, and it was a true eye-opener for me. I felt it was perfect for beginners like myself who are looking to excel and possibly build a career in social media marketing. The book breaks down complex concepts into simple, understandable terms, which I really appreciated. I loved how it included real-world examples and statistics, making the content relatable and practical. The book’s structure made it easy for me to follow along and absorb the information. I also enjoyed the author’s personal anecdotes and experiences, which added a unique touch to the learning process. Overall, this book not only enhanced my understanding of social media marketing but also inspired me to explore more in this field. If you’re new to social media marketing or looking to deepen your knowledge, I highly recommend this book.
Andrea Cercado –
I thought I knew a lot of how to handle social media but I was surprised to find so many great insights in this book. I definitely agree on the comparison of social media with traditional forms of media. It’s truly underrated. This contrast helps appreciate the unique advantages of social media in reaching a broader and more targeted audience.I normally just stick to Instagram and Twitter so the help with the other major platforms was great. It’s interesting to realize how different each network is from each other, even if we tend to put it all together in our mind.I have plenty of ideas I could use for marketing so getting to know its fundamentals was very valuable. I knew about the KPIs but not much else. I can see how understanding these metrics can help businesses refine their strategies.A very thorough guide!
Malia –
I consider myself somewhat old-school. I like paper flyers and ads in the newspaper, so when trying to market a business, I am not knowledgeable about the new techniques that social media can help with! This book breaks everything down very nicely and is extremely helpful in explaining all of the terminology and various sectors of social media that can be utilized. I’ve seen how other companies market their items on Instagram, Facebook, X, etc., but have never had the confidence to know how to do it on my own. This book was really detailed and actually took me by surprise at how easy it made everything out to be. I am a lot more confident now after reading this book.