The Content Trap: A Strategist’s Guide to Digital Change

Price: ₹479.20 - ₹855.00
(as of Aug 28, 2025 21:37:44 UTC – Details)


Companies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.
Companies that now flourish are finding that the connections they foster are more important than the content they create. Success comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.
Digital change means that everyone today can reach and interact with others directly: We are all in the con¬tent business. But that comes with risks that Bharat Anand teaches us to recognize and navigate. Filled with conversations with key players and in-depth dis¬patches from the front lines of digital change, The Content Trap is an essential new playbook for navigat¬ing the turbulent waters in which we find ourselves.
ASIN ‏ : ‎ B01M5CT9ZT
Publisher ‏ : ‎ Random Business (18 October 2016)
Language ‏ : ‎ English
File size ‏ : ‎ 4.1 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 566 pages
Best Sellers Rank: #38,708 in Kindle Store (See Top 100 in Kindle Store) #182 in Essays (Kindle Store) #691 in Essays (Books) #1,653 in Business, Strategy & Management
Customer Reviews: 4.4 4.4 out of 5 stars 317 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });